777 Island, a brand new 24-hour multi-concept dining venue, officially opened its doors at Braddell Heights Community Club on 25 Sep 2026. The venue is the flagship dining venue of the team that brought you 777 Coffeeshop, which has multiple branches across Singapore.
This new space aims to house their entire culinary portfolio under a single roof. With plans to eventually gather all 7 of its homegrown brands there, 777 Island kicked off its debut with 5 distinct culinary concepts. The line-up includes local favourites and everyday staples under familiar brands such as OK Chicken Rice and Humfull Prawn Laksa.
Adding to the appeal for night owls, 777 Island operates 24 hours daily, making it a perfect neighbourhood late-night supper spot to enjoy over 40 menu items.
Popular options include Singapore heritage recipes like All In 1 Laksa (S$10) from Humfull Prawn Laksa, famous for its generous portions of juicy hum, prawns and shredded chicken. Or opt to build your own standard meal starting from just S$5.30 at OK Chicken Rice. They also offer old-school hawker-style Western fare under the Simply Western brand, featuring hearty classics like Chicken Chop (S$9.90) and Crispy Fish Fillet (S$10.90), both of which come with 2 sides.
Despite operating as a central flagship, the group is keeping wallet-friendliness front and centre. Prices are kept strictly at typical coffeeshop levels that diners enjoy at all their existing 40+ stalls nationwide.
Its 100,000+ registered members can also continue to enjoy their perks and free member privileges at the new flagship.
Whether you’re swinging by for a quick breakfast or looking to settle a midnight craving, 777 Island brings a diverse, wallet-friendly food hub straight to the Serangoon neighbourhood.
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