Behind the Brand: How Codeage is Redefining Quality in the Supplement Aisle

About three-quarters of Americans take dietary supplements, and if you’re reading this, it’s very likely that you’re one of them. So, you also likely know the supplement aisle can feel overwhelming at times, with rows of bottles featuring bold claims to compete for your attention. It’s tricky to tell which brands are built on solid science and which are riding on trends. Codeage, founded in 2017, set out to be different from the start.

“The idea was never just to create supplements, but to help people build a stronger foundation for every chapter of life through consistency, quality and thoughtful formulation,” says co-founder and CEO Augustine Quancard.

Since launching, Codeage has grown from a supplement brand into a broader wellness company with products spanning nutrition, beauty and pet care, now reaching customers in over 185 countries, including here at Vitacost.

The philosophy behind the brand

The Codeage brand was built around the idea there’s a code to living well and living long, and that daily wellness should be treated as a lifelong practice rather than a quick fix. “For us, ‘deciphering the code’ of human health means understanding that wellness is built over time through daily choices that compound,” Quancard explains. “Every formula, ingredient choice, and delivery system is approached with the long view in mind.”

Codeage also keeps this long view in mind when formulating products. Rather than focusing on a single nutrient, the brand is known for creating multi-nutrient formulas designed to work together. “The body does not operate in isolation, and we approach formulation with that same mindset,” says Quancard. The goal is to create products that fit naturally into a daily wellness routine by combining complementary nutrients, modern delivery systems and carefully selected ingredients into formulas that support people more holistically.

What goes into a Codeage formula

A lot of intention goes behind each formula. The team looks at ingredient quality, sourcing standards, scientific research, how it’ll be delivered in the body and how the ingredients work together. They’re equally intentional about what gets left out, prioritizing premium ingredients and avoiding unnecessary fillers whenever possible. “Every ingredient is chosen with intention because we believe every daily ritual is an investment in the life someone is building for years to come,” says Quancard.

Quality control is another value at Codeage. The brand manufactures the majority of their supplements in cGMP-certified facilities and works with suppliers and manufacturing partners that share their standards for safety and quality. Their process includes ingredient screening, raw material testing, modern manufacturing standards, and certificates of analysis for each batch. Depending on the product, testing may include microbiological, chemical, and physical analyses related to purity and safety. Many of their formulations feature non-GMO ingredients, and several products carry NSF certification where applicable.

With “clean label” claims everywhere nowadays, Codeage wants to back up those claims with proof. “For us, quality is not a trend. It is the foundation of trust,” says Quancard.

Beyond Codeage supplements

Codeage has expanded from supplements into beauty and pet wellness, and the thread connecting all of these categories is their broader philosophy. “We see wellness as something holistic, not limited to a single category or moment in time,” Quancard says. “Whether it is nutrition, beauty care or other wellness innovations, our mission remains the same: helping people make intentional choices that support vitality, confidence, longevity and quality of life.”

They’ve now taken this mission global, and with customers in over 185 countries, the Codeage team has seen firsthand that the desire to live well crosses cultures, age groups and lifestyles. “People want products they can trust and routines that help them feel more energized, balanced, and supported long term,” says Quancard. “The desire to live well and maintain vitality is universal.”

Where to start on Vitacost

If you’re just learning about Codeage for the first time and want to try them out, starting with their foundational wellness categories is a great place to begin. These products represent the brand’s philosophy with premium ingredients, advanced formulas, and a focus on creating daily rituals that support your wellness long term. Here are some popular lines available at Vitacost to consider.

Collagen: Codeage has several collagen products, such as their Multi Collagen Peptides, made with hydrolyzed collagen from multiple food sources. Collagen supplements support skin elasticity, joint comfort, and connective tissue health, and are popular for daily rituals like collagen coffee, juice shots, smoothies, or desserts.

Multivitamins: Their Daily Multivitamin is an all-in-one formula with vitamins, minerals, and whole food blends. A good multivitamin can help you get the nutrients you might be missing from your regular meals.

Probiotics: Gut health is key to overall wellness, and Codeage’s SBO Probiotics line uses good bacteria found in soil (soil-based organisms) and prebiotics (food for that bacteria) to support a healthy gut. These probiotics complement the kind you can get from foods, like kefir, sauerkraut, and tempeh.

Liposomal formulations: To help your body absorb nutrients more easily, Codeage offers special versions of popular supplements like their Liposomal Creatine Monohydrate. This technology helps the nutrients get into your system, which is a good choice if you want your body to use the supplement efficiently.

“The best place to start is often the product that feels easiest to integrate consistently into your everyday routine,” Quancard says. That’s the sweet spot where daily habits turn into lasting benefits.

What’s ahead for Codeage

Codeage continues to expand what they call The Longevity Code, their long-term vision around helping people support their vitality through intentional daily wellness practices. That includes ongoing innovation in formulation science, ingredient sourcing, delivery technologies, beauty care and wellness categories that complement modern lifestyles.

They are also working on being more eco-friendly and improving their packaging to be more sustainable. “We believe progress is a direction, not a destination,” Quancard says, “and we are always looking for ways to improve.”

At its core, Codeage is a brand that takes the long view seriously. “The most powerful thing people own is time,” Quancard says, “and the small, intentional choices made consistently over years can shape the quality of a life in extraordinary ways.” Everything they create is designed around that philosophy. Daily care, thoughtfully practiced over time, becomes something that compounds. For anyone looking to build wellness habits that stick, that kind of long term thinking is a solid place to start.

If you’re ready to explore, browse the full Codeage lineup on Vitacost and find the products that fit your wellness routine.