First dibs: Sanrio takes over USS with cute merch & desserts

Universal Studios Singapore (USS) always offers a journey to another world, but this time, the adventure feels gentler, sweeter, and tinged with nostalgia. Sanrio bursts onto the scene at the Superstar Boutique and Cafe, painting the space with lively shades and bubbly energy. 

The Superstar Boutique is far more than just a themed shop. Imagine stepping into a world of pastel walls, pops of bold colour, and charming character touches at every turn. Each section weaves together merchandise and storytelling, inviting you to stroll through a living Sanrio storybook. 

Collectibles ranging from plush toys and adorable stationery to exclusive Sanrio accessories unique to USS make the space a dreamy combination of shopping and visual wonder.

Beyond the displays, there is the joy of seeing these characters come to life. Meet-and-greet sessions with Hello Kitty and Pompompurin bring a unique energy to the space. Many of us grew up with these characters, and now they step out from packaging and screens into something we can touch… and fawn over!

Just when you think the experience ends at shopping and photos, the Superstar Cafe extends it into something edible. The menu is lighthearted, with character-themed desserts and drinks that focus on visual appeal without diminishing flavour.

The Hello Kitty Strawberry Delight (S$10) wins hearts with its layers of fluffy sponge, juicy strawberries, and filled with cream. For those craving something a little different, the Kuromi Black Sesame & Vanilla Swiss Roll (S$10) delivers a slight nuttiness that flawlessly balances out with its sweetness.

If you prefer floral and delicate flavours, the My Melody Lychee & Rose Swiss Roll (S$10) is a sweet treat sure to charm dessert lovers. The Assorted Bombolone set (S$9.50 each or S$45 for the full selection) brings a playful mix, with fillings from tangy mango and berry compotes to comforting apple cinnamon and beyond.

The drinks keep the fun going. The My Melody Popping Lemon Fizz (S$11.50) is a zesty, refreshing sip with fun bursts of konjac jelly, while the Hello Kitty Green Apple Freeze (S$11.50) offers a crisp, cooling treat with soothing aloe vera.

For something warmer, try themed lattes like the Pompompurin Caramel Latte or Cinnamoroll Vanilla Latte, each featuring decorative details tied to the characters, priced at S$10 hot and S$11 cold. 

From the eye-catching displays to the delightful desserts, every detail seems made to be captured, shared, and appreciated. This experience is not about reinventing theme park retail or dining, but about celebrating a mood: pure nostalgia blended with lighthearted happiness.

Sanrio’s foray into a store and cafe succeeds because the company truly understands its fans. The real takeaway is that this experience offers more than just characters and atmosphere. And you walk away with a personal memory, not just another souvenir.

Whether you are reliving childhood favourites or making them anew, Superstar Boutique and Cafe is a joy to explore. Sometimes, simple happiness is exactly what a theme park day should offer. 

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