Born from a shared love of cooking, travel, and gathering around the table, Portland Salt Co. was a natural extension of the duo’s lifestyle. Rebecca and Justin found joy in crafting seasoning blends that elevated everyday meals and wowed their dinner guests. When lockdowns hit and friends started requesting refills of their signature Steak Salt, Rebecca and Justin realized they were onto something special. Soon, they were shipping jars across the West Coast and Portland Salt Co. officially came to life.
Focusing on Simplicity and Flavor
Rebecca and Justin saw a common challenge: home cooks wanted great flavor without stress. Portland Salt Co. blends were created to deliver just that; precise, balanced seasoning that transforms meats, seafood, and veggies with minimal effort. With just a pinch, these salt and seasoning blends turn everyday meals into something extraordinary, making cooking feel more like an adventure.
A Business Built on Acts of Kindness – Not Profits
The first batch of Portland Steak Salt wasn’t made for profit, it was a holiday gift for friends and family. But when lockdowns hit and people started cooking more at home, the requests started pouring in. What began as a small act of kindness turned into a grassroots movement, with jars being mailed out across the region. That organic demand gave Rebecca and Justin the confidence to turn their passion into a business. Their community’s support didn’t just validate the product, it helped shape the brand’s identity: small batch, globally inspired, and rooted in real culinary experiences.
When the duo launched the company, they did not know how to build a website, how to commercially manufacture food products, anything about affiliate marketing… you get the idea. Despite these challenges, Rebecca and Justin had bet big, producing multiple pallets of each product line without knowing if they would be able to sell a single unit. On day one of launch, they were overwhelmed with thousands of dollars in orders and the mood was quite celebratory! The next day however, the inventory went missing. This was during the height of COVID-related logistic challenges and it turns out that a whole truck trailer was “lost” in the parking lot of a Portland facility.
On day two of business, the couple found themselves in their first crisis; they spent the entire weekend communicating with customers, halting new sales while they tried to locate the inventory and, eventually, missing the entire holiday season which just happens to be the most important for companies like Portland Salt Co. Despite the setbacks, not even a single customer cancelled their order.
Natural Ingredients, Sourced Worldwide
Portland Salt Co. stands out with globally inspired, all-natural blends that bring depth and complexity to the home kitchen and backyard grill. Unlike mass-market seasonings, these blends combine premium Pacific Ocean sea salt with carefully sourced spices from around the world. For home barbecuers, that means consistently delicious results whether you’re grilling steak, smoking pork, or whipping up a quick weeknight dinner.
The Grill Set 3-Pack was crafted with backyard chefs in mind. It includes:
- Steak Salt – the signature steak blend, yet perfectly versatile for all proteins and vegetables.
- Pork Rub – a Kansas City-style dry rub that brings sweet heat to smoked meats.
- Greek Blend – a bright, herbaceous blend ideal for lamb, fish, and summer salads.
Distinct and Unique Features and Benefits
- All-natural ingredients, no additives → Pure flavor, no shortcuts. Vegan and Gluten free.
- Globally sourced spices → Authentic taste that transports your kitchen around the world.
- Versatile blends → Each seasoning works across multiple dishes, encouraging creativity.
- Small-batch quality → Every jar is crafted with care for consistent, bold flavor.
- Easy-to-use format → Big flavor, minimal prep. Perfect for impressing guests or elevating weeknight meals.
With Portland Salt Co., cooking becomes more than just making food, it’s about creating moments, exploring new flavors, and sharing joy around the table. From sprinkling Za’atar on hummus to dusting Toast Sugar on brioche French toast, home cooks are discovering how just a pinch can turn any dish into an experience.
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