Vitacost’s Black Friday Event: Save BIG on Holiday Gifts, Wellness Essentials & More

It’s the most wonderful time of the year: gatherings with family and friends, festive meals and desserts, special traditions and, of course, the thrill of online shopping! The holidays are just ahead, and if you’re looking for thoughtful gifts – or everyday essentials to stay healthy during the winter season – you won’t want to miss the Vitacost Black Friday event. You’ll find perfect presents for loved ones, ingredients for baking, supplements to support digestion, stress relief, restful sleep and more – all for some of the best prices we’ve had all year, with extra discounts on top!

Why shop the Vitacost Black Friday event?

It’s no secret that Black Friday is one of the biggest sales days of the year in the U.S., not just for shopping in person at malls and big box stores, but increasingly for online shopping. In fact, according to sources like Adobe Analytics and the National Retail Federation, online sales on Black Friday 2023 reached a record high of $11.2 billion, surpassing the previous year’s record by 2.3%!

For shoppers, Black Friday offers a great opportunity to score great deals on everything from electronics and appliances to fitness equipment and wellness essentials. Retailers often offer deep discounts and special promotions, making it a great time to save money on holiday gifts and personal purchases. With the convenience of online shopping and the excitement of special deals, Black Friday has become a beloved tradition for many Americans.

At Vitacost, Black Friday is one of the year’s biggest sales events, with one spectacular sitewide offer, plus hundreds of deals you can stack with it. That’s right! Deals are stackable during the Vitacost black Friday event.

What are Vitacost Black Friday stackable deals?

Let’s break it down. You may be familiar with Vitacost sitewide sales. During these sales, you can use a designated promo code to get a percentage discount on your order – and it applies to everything on this site (thus the term sitewide). But wait, there’s more!

During the Vitacost Black Friday event, not only do you get to take advantage of our exclusive sitewide offer, you’ll be able to shop hundreds of deals on products and brands you love. Simply enter the supplied promo codes at checkout, and you get extra savings on your favorite items. Stack, stack, stack and watch the savings rack up!

(Note that some exclusions do apply. Check out the details on our Exclusions page.)

When does the Vitacost Black Friday event take place?

This year, the Black Friday event kicks off on Thursday, November 28 at 9:00 p.m. ET. So, if holiday shopping is on your mind after visiting with family and friends on Thanksgiving, cozy up with a cup of cocoa on the couch and hit our sale on your laptop, tablet or phone. We promise, you won’t be disappointed!

The Vitacost Black Friday event officially ends on Saturday, November 30 at 11:59 p.m. ET. This gives you plenty of time to browse the site, discover deals and get the items you want and need at prices you will be thrilled with.

What will be on sale during the Vitacost Black Friday event?

Besides vitamins and supplements, you’ll find deals on hundreds of health and wellness products and brands that you love. Vitacost is, of course, one of the leading online marketplaces for everything healthy living – from natural beauty and personal care products to organic and specialty diet foods to eco-friendly home care to items for your baby, kids or pets.

Here’s just a little sneak peak of some of the brands that have joined the Vitacost Black Friday sales event this year:

Vitamins, Herbs & Supplements

Garden of Life
Nature’s Way
Gaia Herbs
MaryRuth’s
New Chapter
Enzymedica

Food, Snacks & Beverages

Aloha
Bob’s Red Mill
Jovial
Simply Organic
Pacific Foods
Amy’s

Active Lifestyle & Weight Management

MRM
Optimum Nutrition
Orgain
Animal
Alpha Prime
Cellucor

Beauty & Personal Care

Avalon Organics
Jason
Tom’s of Maine
Acure
Crystal
Andalou Naturals

Eco-Friendly Home Care

Mrs. Meyers
Method
Molly’s Suds
Seventh Generation
ECOS
Ecover

Baby & Kids

The Honest Company
Earth’s Best
Babyganics
Sprout Organic
Earth Mama
Cerebelly

Pets

Zesty Paws
The Honest Kitchen
Vet’s Best
Halo
Natural Dog Company
NaturVet

Tips for shopping Vitacost Black Friday deals

• Looking for the newest products available at Vitacost? Using the Search Bar on our Home page, enter what you’re interested in (for example: protein bars or snacks). Next, use the dropdown filter to sort by “New.” The sorted results will show our newest items first!
• Visit our Deals Page for a quick view of everything on sale. It’s easy to view deals by categories – and even to see what Free Gifts with purchase are currently available.
• Be sure to sign up for our emails to stay in the know!
• Get notified when we have flash sales or other deals when you sign up for text messages.
• Download the Vitacost app for exclusive app-only deals.
• Follow Vitacost on Instagram and Facebook where we often showcase fun new products and share haul videos from our brand ambassadors.